Price Comparison Websites Would Transform Consumer Shopping
What He Predicted
In 'Business @ the Speed of Thought' (1999), Gates predicted that web-based tools would emerge to help consumers find the lowest price on any product instantly, transforming retail competition. He envisioned a world of total price transparency where power would shift decisively from retailers to consumers.
What Actually Happened
Price comparison engines like PriceGrabber (1999), Google Shopping (2002), and price-matching features embedded in Amazon made this universal. By 2005, comparison shopping had become mainstream, permanently changing retail economics and forcing stores like Best Buy to publicly match online prices.
Source: https://en.wikipedia.org/wiki/Business_at_the_Speed_of_Thought
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