In a February 2021 interview with MIT Technology Review promoting his book 'How to Avoid a Climate Disaster,' Bill Gates said that 'all rich countries should move to 100% synthetic beef' to curb the greenhouse-gas emissions of cattle, while suggesting the world's poorest countries would keep eating conventional meat. Critics derided the remark as elitist and out of touch — and noted a potential conflict of interest, since Gates is an investor in plant-based and lab-grown meat companies such as Impossible Foods and Beyond Meat that stand to profit from such a shift. The comment, widely circulated, became a recurring example of perceived hypocrisy given Gates's own resource-intensive lifestyle and vast farmland holdings.